Facebook Inc (NASDAQ:FB): The company says it wants to “kickstart” its video efforts.

Facebook Inc

Facebook Inc (NASDAQ:FB) percentage change reduced -0.08% to close at $120.21 with the total traded volume of 24,152,773 shares, more than average volume of 21,858,382. The Company’s year to date performance remained optimistic with the rise of 14.86%. If we look at the last 6 months of trade, that is in the bullish zone with an increase of 4.59%. During last trade its minimum price was $ 118.85 and it gained its highest price of $121.69.  Facebook Inc generated a return on investment of 8.40% in past 12 months and return on equity of 15.30% for similar period. The Company’s Net profit margin was 30.30% while gross profit margin was 85.50%.

The 39 analysts offering 12-month price forecasts for Facebook have a median target of 155.00, with a high estimate of 185.00 and a low estimate of 90.00. The median estimate represents a +28.94% increase from the last price of 120.21.

The current consensus among 43 polled investment analysts is to buy stock in Facebook. This rating has held steady since December, when it was unchanged from a buy rating.

According to recode, Facebook, which has long relied on other people to provide it with content, is going to start paying for its own stuff, too.

Facebook is starting to talk to TV studios and other video producers about licensing shows, with the hope of boosting the social network’s video efforts.

The talks, which include discussions for scripted shows, game shows and sports, are being led by Ricky Van Veen, the College Humor co-founder who joined the company earlier this year.

Some of those livestreaming deals are for more than $1 million a year, but they’re nowhere near what traditional TV networks or streaming services pay for top-tier programming. People familiar with Facebook’s new talks say it seems more interested in experimenting with different formats, but hasn’t committed to big-ticket investments like Netflix and Amazon have made for original shows and movies.

Here’s a statement from Van Veen about his efforts:

“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”

Facebook’s moves to acquire its own content shouldn’t be a shock. As we wrote earlier this year:

“Facebook won’t say this, but it’s reasonable to assume that at some point Van Veen and his new boss, Facebook content VP Nick Grudin, could also decide that Facebook might want to back/invest in specific pieces of content, instead of just sending money to content makers and letting them do what they want with it.”

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