Twitter Inc (NYSE:TWTR), after opening its shares at the price of $ 15.20, dropped – 0.82% to close at $ 15.06 or the day. The stock moved on a traded volume of 3.20M shares, in comparison to 22.46M shares of average trading volume. The fact that video is one of the few places where media companies can still make money becomes obvious when you see how many places are banking on it for growth, whether it’s Facebook ramping up its live video offerings or services like Genius pivoting to focus on it.
Twitter has also hopped on this particular bandwagon. The company has been busy over the past year signing streaming deals with as many different sporting leagues and associations as it can, including a reported $10 million deal with the National Football League, among others.
Now, the company plans to make it even easier for content creators and media companies of all kinds to inject streaming video into the service, according to a report at The Information, quoting two people with knowledge of the company’s plans.
The 52-week range for the stock is $ 13.73 and $ 25.25 and during the previous trading session the stock touched its highest price at $ 15.23. Its introductory price for the day was $ 15.20. The stock’s current distance from 20-Day Simple Moving Average (SMA20) is – 4.12% where (SMA50) and (SMA200) are – 8.90% and – 15.19% respectively.
Facebook Inc (NASDAQ:FB) reported the decline of – 0.04% and closed at $139.95 with the total traded volume of 8.79M shares. The stock’s opening price was $ 140.34. The company has a total market capitalization of $ 405.18B. Marketers will continue to shift a larger percentage of their ad budgets to digital in 2017. U.S. digital ad spending is expected to reach $83 billion this year, up 16% according to eMarketer.
By far, the two biggest digital advertisers are Facebook (NASDAQ:FB) and Google, a subsidiary of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL). The two will combine to take 57% of the market this year. That’s up from 54% last year as the two combine to take about 74% of all the growth in U.S. ad spend.
While Google grows more dominant in search, Facebook is increasingly dominant in display ads. eMarketer expects Facebook’s U.S. advertising to grow 32.1% to $16.33 billion this year. Google is its next closest competitor, and it’s expected to generate just $5.24 billion from display ads.
The 52-week price range of the stock remained $ 106.31 – $ 140.34, while during last trade its minimum price was $ 139.70 and it gained its highest price of $ 140.34. The company shows its Return on Assets (ROA) value of 17.50 %. The Return on Equity (ROE) value stands at 19.30%. While it’s Return on Investment (ROI) value is 17.10%.